02 / For brands

Give your brief a
creator strategy.

For emerging and established brands looking for a practical creator marketing partner across India.

01 / Start with the problem
You do not need “some influencers.” You need a reason for creators to be part of the campaign.

Before recommending creators, we want to understand what the campaign is actually supposed to change. Awareness? Product education? Launch attention? Social proof? Content volume? A creator campaign becomes easier to build once the job is clear.

That thinking informs who gets shortlisted, what they are asked to make and how the campaign is managed.

02 / Brand situations
03 / The workflow
From “here is the product” to “here is what we are measuring.”
01

Brief

We clarify objective, audience, proposition, timing and constraints.

02

Build

We shape the creator strategy and shortlist based on campaign fit.

03

Run

We coordinate creators, content, timelines and communication.

04

Learn

We bring performance and observations together for the next decision.

04 / What to send
A messy brief is fine.

You do not need a 20-slide marketing document. Tell us what you are launching, who you want to reach, what success means, when it needs to happen and anything already decided. We can take it from there.